We feed the Idiots


Opening: Wed, April 11th 2007, 17:00
Display window exhibition: Thu, April 12th – Wed, May 16th 2007
quitch, Untere Donaulände 10, Linz

Brave new world is one big gamble. In the end those who have already won enough win once more – the “big players”, the multinational corporations and societies. 500 of them control more than 52 per cent of the gross world product. The stabilization of this concentration of economic power is based in part on the fact that the capitalist machine knows how to keep alive by using diverse mechanisms that lie beyond the view of the individual.

WE FEED THE IDIOTS is working with this withdrawal of the mechanisms of capitalism. An interactive installation presents in the window of the quitch an interface. An investment of 10 cents promises the passer-by – in the case of luckiness – that they can then be accounted for as winners of modernization. The usual slot machine requires three symbols of the same kind in order to win. WE FEED THE IDIOTS does not use the usual fruit symbols, but corporate logos of corporations and companies such as the World Bank, Unilever and BP.

In the event that three of these logos show up the gambler won‘t be returned the 10 cents but is drafted by the capitalist machine. At the end of every day individual transfers of 10 cents for every lost game are made each with the subject WE FEED THE IDIOTS to the corporations and companies that are used as icons. The correspondence that evolved out of this as well as all the documents of the transfers are shown in public.

(Photos: qujOchÖ)