Summerhit Research Lab

qujOchÖ intensively deals with the examination of the phenomenon “summer hit”. For this purpose the Summerhit Research Lab has been founded. According to the motto ”We build this Hit on your Shit” the declared aim is the creation of the next summer hit based on swarm intelligence.

After an extensive research on the history of summer hits with in the last 50 years, the development of interview guidelines and an online survey for collecting data and the attendance of important events within the festival landscape qujOchÖ will take the wheel, orient itself by KLFs masterpiece ”The Manual (How to Have a Number One the Easy Way)” and produce the ultimative summer hit by returning to the studio.