Summerhit Research Lab

qujOchÖ inten­si­ve­ly deals with the exami­na­ti­on of the phe­no­me­non “sum­mer hit”. For this pur­po­se the Sum­mer­hit Rese­arch Lab has been foun­ded. Accord­ing to the mot­to “We build this Hit on your Shit” the decla­red aim is the crea­ti­on of the next sum­mer hit based on swarm intel­li­gence.

After an exten­si­ve rese­arch on the histo­ry of sum­mer hits with in the last 50 years, the deve­lop­ment of inter­view gui­de­li­nes and an online sur­vey for collec­ting data and the atten­dance of important events wit­hin the fes­ti­val land­s­cape qujOchÖ will take the wheel, ori­ent its­elf by KLFs mas­ter­pie­ce “The Manu­al (How to Have a Num­ber One the Easy Way)” and pro­du­ce the ulti­ma­ti­ve sum­mer hit by retur­ning to the stu­dio.