Imperium qujOchÖum: Identity is everything

A real Empi­re needs an iden­ti­ty, even bet­ter iden­ti­ties, and the best is a mas­si­ve pre­sence on Face­book.

For each of the 115 asso­cia­ti­ons from the Impe­ri­um qujOchÖum its own Face­book Page was crea­ted. To pro­vi­de an own fri­endship net­work, the three foun­ding mem­bers of the Empi­re invi­ted all their own fri­ends on Face­book wit­hin a few minu­tes to sha­re, like and to make fri­ends with all the 115 asso­cia­ti­ons. Some lik­ed it, some not: that some fri­ends bro­ke up the Face­book-fri­endship was one of the results.

(Pho­tos: qujOchÖ)