Imperium qujOchÖum: Identity is everything

A real Empire needs an iden­ti­ty, even bet­ter iden­ti­ties, and the best is a mas­sive pres­ence on Facebook.

For each of the 115 asso­ci­a­tions from the Imperi­um qujOchÖum its own Face­book Page was cre­at­ed. To pro­vide an own friend­ship net­work, the three found­ing mem­bers of the Empire invit­ed all their own friends on Face­book with­in a few min­utes to share, like and to make friends with all the 115 asso­ci­a­tions. Some liked it, some not: that some friends broke up the Face­book-friend­ship was one of the results.

(Pho­tos: qujOchÖ)